It was announced today that Bonnier Corp. will be selling Skiing, Ski, Skiing Business, and Warren Miller. More on this story from adage.com
Bonnier Sells Ski and Skiing, Magazines Bought as Part of ‘Time 18’
Bonnier Corp., the publisher of magazines such as Field & Stream and Popular Science, has struck a deal to sell Ski and Skiing magazines to Active Interest Media, the companies confirmed today.
The magazines’ print business has diminished since Bonnier bought them from Time Inc. in 2007 as part of a $225 million deal for 18 enthusiast magazines.
Ad pages fell 33.7% at Ski magazine last year, a steeper drop than the 8.2% decline across magazines as a whole, according to the Publishers Information Bureau. Circulation has held roughly steady, averaging 456,945 in the second half of last year, but benefited along the way by absorbing subscribers to Skiing as that title cut back in print.
Skiing averaged paid circulation north of 400,000 when Time Inc. sold it but now distributes 50,000 copies per issue, according to the press kit on Bonnier’s website.
The deal, terms of which were not disclosed, also includes the rest of the company’s Mountain Group in Boulder, Colo.; Warren Miller Entertainment; Skiing Business and Nastar, a recreational ski and snowboard racing program.
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