How many skis were sold in the 2011 – 2012 season? How many snowboards were sold in the 2011 – 2012 season? Did the lack of snow affect the number of skiers and snowboarders heading to resorts? To answer these questions and more we bring you this informative look at the current state of the ski and snowboard industry by SIA
2012 SIA State of the Industry
In stark contrast to the 2010/2011 year, last season may go down as one of the toughest on record. Take a look at the sales, participation stats, trends and weather predictions from 2011/2012 all to find the answers to, what did we learn from last year? Let’s start with the numbers. Find more at snowsports.org/research #SIA data
By The Numbers
- Ski participation was down 11%
- Snowboard participation was down 7.5%
- Resort Visits were down 16%
- $3.5 Billion in apparel sales 2011 – 2012 season
Skiing
- $520 Million in alpine equipment sales
- 624 Thousand alpine skis were sold
- 623 Thousand pairs of boots
- 61% Male 39% Female
Snowboarding
- $260 Million in snowboard equipment sales
- 393 Thousand snowboards were sold
- 438 Thousand snowboard bindings
- 472 Thousand snowboard boots
- 8 out of 10 Snowboard Brands had increased sales
- 65% Male 35% Female
