Ducati Motorcycles went in a pretty rad direction to promote their new Multistrada 950 motorcycles ($13,995 MSRP) by teaming up with Warren Miller Entertainment to feature the bike in the new film “Line of Descent.” I can think of plenty of ski movies that partnered with car companies but this may be the first to partner with a motorcycle company:
“Ducati .has joined forces with Warren Miller Entertainment to bring audiences an exhilarating adventure in the new film “Line of Descent,” which prominently features the new Multistrada 950. The movie is the 68th ski and snowboard feature to come from Warren Miller Entertainment, and will premiere on October 13 in Salt Lake City, as well as in Portland, Ore. and Bozeman, Mont., to kick-off the start of ski season.”
