While you can still tell anyone you want to ‘take a hike,’ you can’t be putting it on apparel and then selling it– or else Long Trail Brewing will sue you.
Burton Snowboards just found that out first hand as they were recently served with a lawsuit last Wednesday by the Bridgewater Corners based brewing company over the use of the phrase. The lawsuit states that Long Trail has an exclusive trademark on the phrase if it concerns apparel, stickers, and other merchandise.
The two companies have since reached an agreement to drop the suit altogether. It’s unclear what was said or how much money Burton had to fork up to settle out of court but whatever the case– Jake Burton has a sour taste leftover from the whole experience. “Next time, we would appreciate a phone call —Vermonter to Vermonter,” said Burton co co-owners Jake Burton and Donna Carpenter in a statement.
Find the entire Boston.com article here: Vermont beer, snowboard companies reach deal on ‘Take a Hike’ slogan