Jones Snowboards founder, Jeremy Jones, has had an outsized influence on big mountain snowboarding pushing human-powered exploration of high-consequence lines in remote ranges to open up the aperture on what is possible on a board.
His board control in life and death situations is nothing short of legendary and as it turns out he’s not too shabby cruising low consequence groomers on skis. Jones just posted the following clips of him skiing for the first time in 15 years, swapping his namesake board for a pair of Atomics. Dude sure looks right at home ripping planks after a decade and a half break.
Love Jones’ message about choosing your riding partners based on attitude rather than whats on their feet. If you still take the supposed skier vs snowboarder rivalry seriously, you are not only a total dinosaur, you are missing out on a entirely righteous segment of mountain society. Here’s what Jeremy has to say:
Jeremy Jones On Skiing For The First Time In 15 Years:
Cross-pollination, noun. A sharing or interchange of knowledge, ideas, etc., as for mutual enrichment; cross-fertilization.
I have always chosen my riding partners by their attitude, not what is on their feet. Some of my favorite people to be in the mountains with are skiers.
But I had not strapped into skis for at least 15 years — so when Kai Jones and, Owen Smith said they were gonna snowboard, Cass Jones and I jumped at the opportunity to ski.
It spiced up a cloudy day on the mountain and crystallized something I’ve long believed: both sports would not be where they are today without each other. Not just from an equipment perspective, but also from how we interpret the mountain.
Out of 6,000 ski resorts worldwide, only 3 still ban snowboarding. Alta, Mad River Glen and Deer Valley — the other 5,997 have figured out that the mountain is better when everyone is welcome. That’s cross-pollination.
