DENVER, CO — America’s best skiers and snowboarders will be wearing North Face gear for the next two Olympic cycles as U.S. Ski & Snowboard just announced an eight-year partnership with the iconic outdoor clothing brand.
“The partnership between U.S. Ski & Snowboard and The North Face brings together the best of our two organizations, with our long shared commitments to elite mountain and adventure sports athletes. As a brand forged by those who push the boundaries of human potential, we are proud to provide current and future generations of ski and snowboard legends with The North Face as they train and compete on the world stage.” – Dennis Seydel, The North Face Chief Marketing Officer
The collaboration will be in place for the 2030 Olympic and Paralympic Winter Games in the French Alps, the 2034 Olympic and Paralympic Winter Games in Salt Lake City, and additional national and global competitions. Under this newly minted partnership, The North Face will provide competition outerwear for national team athletes, coaches, and staff across all 11 U.S. Ski & Snowboard disciplines.
“The North Face is synonymous with innovation, performance and a deep respect for the mountains, which are values that align perfectly with U.S. Ski & Snowboard. This partnership is about more than outerwear; it’s about equipping our athletes with world-class gear that supports them from training to competition as we build toward 2030 and 2034. We’re proud to partner with a brand that shares our commitment to excellence, athlete-driven innovation and pushing the limits of what’s possible.” -Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard
As the U.S. Ski & Snowboard exclusive outerwear partner, The North Face will outfit athletes performance apparel as well as provide accessories, and bags/luggage to support the full year-round lifecycle of U.S. Ski & Snowboard. You can already represent your champions with North Face’s debut team gear and more will drop later this year with select pieces from the official competition kits. Explore the new pieces HERE.
