Norrøna, the Norwegian skiing and snowboarding apparel company, has created a lovely piece of marketing material simply titled, ‘Snow’.
The video takes viewers through a variety of snowy landscapes to show all of the ways we enjoy the white fluffy stuff.
The narrator says it best:
“Snow creates so many stories.”
“Every autumn, expectations begin to build up like a song that starts calmly, but soon takes off. And soon, we’re there, again. At home in the mountains. Snow creates so many stories. Have you prepared for yours? Check out Norrona’s skiing and snowboarding collections so you can stay warm and comfortable as you create your own cold-weather tales.”
I love that Norrøna created this video without saying their brand name.
They showed plenty of clips of their athletes rocking their gear, but their primary focus was snow, and I respect the hell out of them for it.
Hope you enjoyed that as much as I did.