Mama bear and her three cubs took a dip in Lake Tahoe over the weekend as temps rose above 90 degrees across the region.

Idea for a marketing campaign for South Lake Tahoe:

“Come on down to South Lake Tahoe. We’re not immune to climate change, but it will be 10 degrees cooler than back home, and you can swim with the bears! They’re hot too!”

Matt Lorelli is a dedicated ski enthusiast and prolific writer whose passion for snow sports shines through in every piece. Originally from Middletown, Delaware, Matt's love for skiing blossomed during...