Interesting cross promotion between an ski company and an electric aircraft manufacturer from BETA Technologies and J Skis. The series of collaborative videos feature a skier getting towed behind a taildragging airplane seemingly outfitted with a BETA Technologies electric propulsion system.
BETA Technologies builds electric aircraft, charging infrastructure, and advanced aviation systems to transform how people and goods move. They focus on safety, sustainability, and real-world performance. Aside from BETA’s efforts to lead the shift toward all-electric flight, they are also marketing wizards with a full line of collaborative merch including everything from apparel, accessories and of course skis.
Digging the collab between the aerospace industry and the ski industry, shop BETA here.
