Michelob ULTRA went all out for its upcoming Super Bowl commercial hiring the likes of Olympic gold medal winning snowboarder Chloe Kim and fellow Olympian and Stanley Cup champion T.J. Oshie to star alongside Kurt Russel in his role as “The ULTRA Ski Instructor.”
Top Gun: Maverick and F1 director Joseph Kosinski directed the 60 second ad set to the soundtrack of Survivor’s “Eye of the Tiger” where Russel takes on the role of a skiing sensei with heavy hints of Mr. Miyagi from Karate Kid.
Makes sense that Russel was tapped for the role as longtime Aspen, Colorado and avid skier along with his family including wife Goldie Hawn and step-children Oliver and Kate Hudson. Here is a behind the scenes look at the commercial from Snowbird, Utah:
