Scandinavian ski bag manufacturer Db snagged a superstar cameo for its latest commercial with Manchester City’s Erling Haaland lending his celebrity to promote the cheekily named brand.
We won’t get into the etymology of the name but suffice to say after delivering a superior product to traditional ski bags that immediately gained market traction, the Norwegian company shortened the name and went with an acronym instead.
Haaland’s lines in the promo were succinct and delivered with bravado from the drivers seat of a DeLorean DMC-12.
Serendipitous timing for Db as the Norwegian soccer phenom is the talk of the town having just broken the record for the fastest player to 100 Premier League goals just in time for they holiday sales push. Lucky them.
