Congratulations to industry leader Union Binding Company who is celebrating 20 years since they set set forth on an ambitious mission to build the best-fitting, highest-performing, and most durable snowboard bindings in the world.
“Since our start in 2004, Union has grown into the global leader in snowboard bindings—driven by a relentless pursuit of innovation, performance, and design. What sets Union apart is our refusal to settle for the status quo. We’re always looking for ways to improve the snowboarding experience—pushing beyond the present, challenging what’s possible, and unlocking new ideas for the future. For us, the journey of innovation never ends. Join us as we celebrate 20 years of snowboarding, friendships, product progression, and the community that made it all possible.”
Shout out to co-founders Martino Fumagalli and George Kleckner and all the folks who have worked for or been sponsored by Union in the past two decades. Incredible product, amazing company, cheers to another 20 years!
“Thank you to everyone who has ridden a pair of Union Bindings over the past 20 years.We wouldn’t be here without you.” -Union Bindings
The #1 Binding in Snowboarding:
For 20 years, the Union Force has set the standard in snowboard bindings. Trusted by riders of every style and ability level, it’s the benchmark for durability, performance, and dependability in all conditions. From first chair to last lap, season after season, the Force continues to deliver proven comfort and response that snowboarders around the world rely on.
As we look ahead, the Union Force continues to lead us, motivating us to look beyond the status quo. Where will the Force take us next?
Launched in 2005, the first-generation Force (2005-2012) quickly became a
favorite among pros, shops, and everyday riders, establishing Union’s name
with a binding that is often imitated but never duplicated.
The second-generation (2013-2022) cemented the Force’s status as snowboarding’s most trusted binding, enduring the relentless demands of top athletes like Dan Brisse, Scott Stevens, Danny Kass, and more. It became impossible to hit the slopes without spotting Forces on riders everywhere.
Now, with the third-generation (2023-present), Union builds on this legacy as the brand and snowboarding continue to evolve. Combining cutting-edge design with advanced engineering, the latest Force pushes performance to new heights.
Related: Union Bindings & Burton Announce Partnership To Expand Step On® Into Industry-Wide Standard
