The folks at Lotto New Zealand took a decidedly cheeky approach to a recent ad campaign for their Powerball game featuring a fictional skier who made good on a lost bet and took a run wearing gloves only:
“Have you ever made a promise? A laugh. A bet. A definitely-not-gonna-happen kind of moment….“If I win Powerball, I’ll xxxxxx” You said it as a joke. But now you’re baring it all…because a promise is a promise.” -Lotto New Zealand
While it doesn’t take winning a multi-million dollar jackpot to justify taking a lap in the buff, this commercial certainly attention getting and we will be sure to buy a ticket the next time we are in New Zealand.
