The folks at Thredbo Resort in NSW, Australia went above and beyond for the announcement of Australia’s highest lifted point with this faux reality TV promo.
While most resorts would settle on sticking a marketing director in front of a camera at the base of the run to shoot a subdued little announcement video for their socials, Thredbo went the other direction and cooked up an entire fake reality TV sizzle reel with a with cast of contestants drawn from their employee pool to let people know Supertrail is opening. Hoping this is an ongoing series but if its a one-off its almost funnier.
Cheers to Thredbo and their marketing team who aren’t afraid of high effort productions for relatively small announcements. We love it!
Thredbo Supertrail Announcement:
What a week! Coming off the back of the 20cm of snow that fell last weekend, we’re stoked to have opened a range of terrain ready for riding, including Thredbo’s iconic Supertrail!
Skiers and snowboarders now can access the longest run and Australia’s highest lifted point by riding up to Karel’s T-Bar, ringing the bell, and then enjoying an incredible leg burner down the groomed Supertrail and Village Trail
The excitement doesn’t stop there with the opening of the Snowgums double chairlift, bringing our lift count to 12 open out of 14!
We have also had a HUGE week of snowmaking, with over 145 snow guns firing each night since Sunday. This has allowed us to open up a range of untouched terrain for all abilities.
Waimea, Michael’s Mistake, Kareela Cross, the Bluff, Merritts Falls, Catwalk, Eagles Way, and Eagles Crest are just some of the slopes that opened for shredders this week. Advanced riders have spent the week relishing in the chalky dry snow around the Anton’s T-bar and the off-piste terrain of the Bluff and Kareela Cross. Intermediate shredders have enjoyed exploring the Basin area, with Franks face forking out some big wind drifts.
The Cruiser area has been the pick for beginners, with playful laps down Squatters Run providing some magic through the trees. First-timers loved experiencing that fresh snow feeling at the start of the week after the storm and have since enjoyed the forgiving snow on Friday Flat. Sunshine and low winds have meant this week there have been stokes and smiles all round!
