^RED Mountain frontside trail map
I’ve been waiting over the last couple of seasons for a ski resort to effectively capitalize on the madness that has transpired at mega-pass resorts.
It seemed like a layup for an independent ski resort/area to draw stark comparisons between their ski experience and that which some mega-pass holders have grown accustomed to.
A couple of resorts put out some good efforts, but I think it’s taken until now for RED Mountain Resort in Rossland, BC, CAD to nail it.
RED recently published a video titled ‘Welcome To The Good Life’ in which they show what the overall skiing experience is like at their resort.
I’ve watched it more than a couple of times, and I now want to go skiing at RED so damn badly. It looks like a blast.
Check it out for yourself:
Doesn’t RED look like paradise? The marketing team did an excellent job in distinguishing what makes their resort different from others.
I just got my passport renewed (finally)… Should I make the journey up to Rossland this winter? I might just have to after watching ‘Welcome To The Good Life’.
It looks like the ‘Good Life’ indeed.