“Its about inviting people into our sport, into our culture. You know snowboarding for the first time can be really intimidating and a lot of the people here don’t look like your average snowboarder. Thats something we’re looking to change with an event like this.” –George Carpenter
Cheers to another successful year of Burton Snowboard’s Culture Shifters event in Aspen Snowmass where group of legendary athletes, musicians, artists, and cultural icons to celebrate their love for snowboarding and its community. Zeb Powell and Selema Masekela were on hand to encourage diversity and inclusivity in the sportÂ
“We got to introduce a wide array of dynamic humans from varied landscapes to ‘the thing’. I watched people who thought they’d never get to slide, catch the spirit of snowboarding whilst bringing the flavors and cultures of where they’re from and apply it to the slide. They’re hooked now.” – Selema Masekela
images from burton.com
