Rumor Mill: K2 To Dissolve Full Tilt Brand

Rumor Mill: K2 To Dissolve Full Tilt Brand

Skiing

Rumor Mill: K2 To Dissolve Full Tilt Brand

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It’s a sad, sad day in the skiing community. The legendary ski boot brand Full Tilt is rumored to be on the chopping block by owner K2.

Full Tilt was started by ski innovator Jason Levinthal and was sold to K2 along with his LINE Skis brand back in the early 2000s. The brand has been a staple in the freeriding and freestyle scenes for their excellent performance and flashy 3-piece construction.

Rumor has it that K2 will dissolve the Full Tilt brand and merge with K2’s line of boots for a limited offering. This was first tweeted by Mountain Gazette editor Mike Grogge, and confirmed by skiing/mountain biking/outdoors sports podcast the ‘Out of Bounds Podcast’.

Time to snag that last pair of Full Tilt’s while you can. I’m hoping that K2 will pay homage to FT in at least one or two models, but there’s something so sad about seeing the people’s boot brand retired due to corporate interests.

Pour one out for FT.

Image Credits: FACEBOOK/FULL TILT BOOTS

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