Exhibit A: This 1979 commercial that aired on TV featuring everything from a kayaker shooting rapids in a hockey helmet to a skier throwing a 360 in a mogul field to a heavily mustached cowboy riding a bucking bronco and then tapping the Rockies. There’s been loads of beverage companies since that have co-opted rad activities to sell more product but Coors was the first. Taste The High Country:
Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture.... More by Francis Xavier