Patagonia’s founder, Yvon Chouinard, is a vocal critic of climate change denial politicians.
The outdoor apparel company is dedicated to the causes of environmental activism. That is why they are making such a bold statement on their tags.
The company is encouraging people to vote for climate leaders. Patagonia’s political stance slogan, “Vote The Assholes Out” makes that very clear.
As images of the tag made their way around the web some people were skeptical about the authenticity of the tags, but Patagonia spokesperson Corley Kenna confirmed that they’re very much real.
Pure🔥by @patagonia. pic.twitter.com/PDCnHSqsjo
— Corey Ciorciari (@CoreyCiorciari) September 12, 2020