Interesting approach to selling a snowboard movie online: post the intro (not a trailer) and include a link to iTunes to buy the feature length first thing in the video description.  In a world where hardcopy purchases are basically non-existent it’s always interesting to see what format people take towards profitability:

“With every stairset and step-down, kink and cornice, cheese wedge and cheese grater, runway and ride-out, Everybody, Everybody invites viewers into SNOWBOARDER’s sixth season-long cinematic session as twelve riders, an eclectic cross section of snowboarding’s hell-bent vanguard, partake in the quixotic quest for the perfect video part. Fueled by youth, angst and unlimited data plans, the Everybody, Everybody roster spent last winter sending it across the Northern Hemisphere shepherded by director/editor Ted Borland. Alongside the rest of the film support staff, Ryan Finder, Derek Weimer, and Anton Kiiski, Ted and company were able to capture every make, battle, NBD and b-roll moment in hi-res.”

BUY FULL MOVIE HERE

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