As a leader in the outdoor apparel industry its fantastic to see Patagonia taking the step to incorporate recycled materials into 100% of their shells. You might end up shelling out a premium for a jacket that uses recycled fabrics and is Fair Trade Certified™ sewn but you can rest easy that your footprint is a little lighter while enjoying all the benefits of a high-quality garment on the hill. Well done Patagonia, I hope more companies follow suit.