Montana Snowbowl has issued an official apology after backlash from an ad featured on 6 posters that appeared at Missoula College and some local breweries that stated:
“Dear extra body fat, you have two options: make your way into my boobs or get the f-out.”
KTVQ reports the ads have since been taken down and the resort blames the pr fiasco on a communication breakdown between Snowbowl and their ad agency. The ad agency, Spiker Communications, said they also apologize and explained they were trying to reach a younger crowd.
This the explanation from the ad agency:
images from Jesse Kodadek