I actually think this company did a nice job with this ad. Artistic (but not too artistic), pleasing to watch, twist at the end, not overbearing…somehow I dont think would fly in America. Bonus points for anyone that can name where this was filmed.

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture.... More by Francis Xavier