Swiss Government Funds Project To Make Locals More "Friendly"

Swiss Government Funds Project To Make Locals More "Friendly"

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Swiss Government Funds Project To Make Locals More "Friendly"

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Lets face it, the Swiss population have a bad reputation for being unfriendly hosts. There are thousands of stories out there of skiers leaving the Swiss Alps with a very bad impression of the local population. Some cite this unfriendliness as one of the major factors leading to a downturn in skier visits to the Swiss Alps.

In response to significant drops in tourism rates and perceived “lack of friendliness,” a new government funded project is teaching people in mountain resorts, like St. Moritz, how to kiss a little ass and be more friendly.

As of December 2012, Projekt Herzlichkeit (Project Friendliness) has coached “warmth and affability to over 1,050 people.” Fadri Cazin, a project coach, says that at first the locals are reluctant to change their ways “but then at the end of the seminar you hear, ‘Oh no, okay, there are a few things we could change.”

 Switzerland Tourism Facts:

Drop in tourism between 2008 and 2011:

  • Overnight stays, total Switzerland (down 4.9%)
  • Overnight stays, total Swiss Alpine region (down 9.6%)
  • Overnight stays, Swiss tourists (down 0.5%)
  • Overnight stays, Europeans (excluding Swiss) (down 15.6%)
  • 
Overnight stays, overseas visitors (down 8.2%)

Tourists in 2011, by region:

  • 44.4% of tourists in Switzerland came from Switzerland;
  • 39.8% came from non-Swiss Europe;
  • 8.3% came from Asia;
  • 6% came from North America;
  • 0.8% came from Africa;
  • and 0.8% came from Australia and New Zealand.
Photo: BugBog
 Facts thanks to SwissInfo.com 

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