Hugo Martin of the Los Angeles Times talks with John Wagnon, senior director of brand marketing at Heavenly ski resort, and Julie Maurer, vice president of sales and marketing at Squaw Valley about the more then 100 Million dollars in capital improvements.
Lake Tahoe in the midst of a spending avalanche
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By Hugo Martin
The nation’s ski industry suffered one of the worst snowfalls in decades last season and the second-steepest year-over-year decline in skier and snowboard visits on record.
But that hasn’t stopped the resort owners around Lake Tahoe from investing mountains of money–more than $100 million–to expand the terrain and make capital improvements. The spending began two years ago and will continue for several more years.