Snow-Beacon has changed a lot of the language on their website since we blasted their product yesterday. The modifications to their website’s language was done to cover their butts.
We are happy that they now fully understand that their product is absolutely unacceptable for use in the backcountry. The change in their website’s language does not change the product. We still strongly feel this product is dangerous and unacceptable.
We blasted this product, the “Snow-Be”, yesterday because it’s an avalanche beacon that has NO SEARCH MODE, which is unacceptable. We want to make it crystal clear that we still do not condone this product in any way, shape, or form. Get a real avalanche transceiver, learn how to use it, & take avalanche classes.
Please read yesterday’s full post explaining why this product is so dangerous here:
“The Most Dangerous Piece of “Avalanche Safety Equipment” The World Has Ever Know | The “Snow-Be” Has NO SEARCH MODE.”
WHAT SNOW-BEACON CHANGED ON THEIR WEBSITE:
1. They removed the founder’s, James Aubrey Robson, last name from the website completely…kinda shady. Now, the website just refers to the founder as “James” in the “About Us” section.
2. “Affordable resort-based safety for the snow-loving family” is sashed across every image on their homepage banner where it used to say “Affordable Mountain Safety” (see top image of post) and where it also briefly said “Resort Based Avalanche Transmitter” yesterday (see 2nd image of post). They’ve changed it twice in as many days as they scramble to figure out how to make this thing sound acceptable.
3. Email changed from email@example.com to firstname.lastname@example.org. They know they can’t ever say anything about off-piste again, but we all know that is exactly what they were dangerously marketing it for.
4. In the “Snow-Be” product description they have ADDED in large bold letters:
“This is not a back-country product, it is ideal for in-resort family skiing in the northern hemisphere conditions.”
“Please be aware snow-be has no search function and you cannot find anyone with or using it.”
In the “Snow-Be” product description they have DELETED:
“Your personal guide, or snow-be, faced in either pink or dark grey, is your way of transmitting your location at all times.”
5. Added to their “Buy” page is this tid-bit now:
“NOTE – Snow-be is NOT a receiver and you cannot use it to track other avalanche transmitter signals.”
6. There are even more changes and there will be more to come…
Unofficial was happy to receive strong support upon denouncing this product yesterday from both the American Institute for Avalanche Research & Education & the Canadian Avalanche Centre. Thanks guys.
The change in their websites language does not change the product. We still strongly feel this product is dangerous and unacceptable. Please do not buy this product.