The “All I Can” movie by Sherpa Cinemas is getting big props and great reviews. It apparently is a great ski movie.
Sherpa Cinemas really tried to brand this movie as an environmental movie, but how do they treat the environment during the filming of their movie?
From watching the Trailer we can see:
1. Traveling in Airplanes all over world (Chile, Alaska, Canada, Africa, USA)
2. Using helicopters to film skiing, power plants, coal mines, container ships.
This was a pretty hot topic when their trailer first came out. There was plenty of controversy at this movie being labeled as environmental considering their practices exercised during the making of the movie. Specifically the amount of jet fuel burned in airplanes and helicopters.
From Sherpa Cinemas:
“The Sherpas are proud to present All.I.Can: a two-year feature film project that fuses our passions for riding and exploring the mountains with our potential to help the
environment. The film strives to unite global mountain culture and bind us together as the
leaders of a revolution. We must be inspired to do all we can for the environment,
and we must learn how to take that first tiny step in the right direction.”
What do you guys think? Did these guys take the first tiny step? Is this movie environmental?