Quote from The Ski Channel:
“Facebook and other social media outlets provide us a unique opportunity to engage directly with our guests,” Davy Ratchford, director of branding and marketing at Northstar-at-Tahoe Resort said. “Rather than leaving it up to our internal team to name the new lift, we thought this was a great opportunity to involve the larger community of people who ski and ride here all season long in the naming of a lift that will improve the skiing and riding experience in a popular area of the mountain.”
This construction is a part of a number of projects Northstar is embarking on this summer. These projects include a new lift, two new trails, two new restaurants, and new snowmaking and rental outlets.
If you have any suggestions, we’d love to hear them!