I always find it cool when brewers reissue the throwback packaging or one-off marketing schemes to get more attention in the marketplace coolers. Just like in professional sports, the alternate and throwback jerseys are awesome. They give the game a bit more character and enlighten fans of the way things once were. Same goes for beer, and one of the greatest franchises in American brewing is unarguably Anheuser-Busch, brewers of Budweiser, in St. Louis, MO.
I hate to ruin the mood, but it should be known that in 2008 Anheuser-Busch accepted a $56 billion offer and became the property of a Brazilian-Belgian brewing conglomerate called InBev. AB fought hard to keep the company American owned and based, but shareholders eventually saw the benefits in selling and the largest brewing monopoly in the world was created. Anheuser-Busch InBev, the company’s new name, has united the brewers of Budweiser, Michelob, Stella Artois, Hoegaardern, Leffe, Becks, Bass, Labatt, and Brahma. That’s some huge revenue.
But screw that! Lets remember on this Fourth of July that Budweiser will always be an American staple. From Clydsedales to frogs. The Bud Bowl to the Real Men of Genius. A solid backbone beer that may not appeal to the snobby beer geek but will always be respected as an American lager. A beer that was more than likely the first beer you ever sipped. A beer you know you can always get, whether in a can, bottle, beer ball, or keg. Taste the beechwood.
Now to wrap this post up and get back to my point, Budweiser is releasing special cans this summer under the “Here’s to Heros” campaign. Between June 6 and July 10 AB InBev will donate 5 cents for every case sold, $100 for every home run in the 2011 MLB season, and $46,500 (based on Dave Winfield’s career home runs) which is kind of random, all to Folds Of Honer which helps families of fallen soldiers. This is a great thing.
So when celebrating this holiday weekend, hoist a Bud, and remember why and what we’re celebrating. Cheers and have a great Fourth.
Here’s a commercial from the 50’s
One from 1971
America’s Cup Promo 1987
Budweiser Frogs Super Bowl Ad 1995
Super Bowl Ad 2010