Japanese Powder Paradise Comes Back To Life After Financial Crisis Shut Down

Japanese Powder Paradise Comes Back To Life After Financial Crisis Shut Down

Japan

Japanese Powder Paradise Comes Back To Life After Financial Crisis Shut Down

Massive terrain in Myoko | Photo (+Cover): Lotte Arai Resort Facebook Page

  • Atypical bowl, alpine skiing environment in Japan
  • Vertical drop – 3,120′
  • Annual Snowfall – 550+ inches

In 2006, with the financial crisis bearing down on the tourism industry of Japan, Arai Mountain Resort was forced to shut down with a 20 foot base. Times were dire and the world-class Japanese ski area was forced to shut down. Thankfully, that dire narrative is shifting along with ownership of the mountain resort.

Related: Top 5 Ski Areas In Japan

The Korean Lotte Group, whose holdings include everything from confectionary goods to hotels, will reopen the ski area starting this December, 2017. In addition to new ownership, the ski area will also be given a new name– the Lotte Arai Resort.

“Lotte Alai Resort is located in the central part of Honshu, and the area is located in the vicinity of the Tokyo Metropolitan area and the major airports. In addition, there are 2 AIRPORTS IN AN INTERNATIONAL AIRPORT WITHIN 2 hours, so you will be able to feel free from overseas customers. It’s finally open on December 16″

Located just north of Nagano in the Myoko mountain region, the new ski area will feature some stunning bowl skiing that is atypical for most Japanese resorts. And while it’s small (*388 acres), the backcountry potential is large to say the least. The ski area will also include 10 areas that will be left ungroomed for those looking to get lost in #japow.

Mountain Stats:

  • Vertical Drop – 3,120′ 
  • Annual Snowfall – 550″+
  • Skiable Terrain – 388 acres
  • Runs – 11
  • Lifts – 5 (*1 gondola)

About Lotte Group

Lotte has exceeded the bounds of a general confectionery manufacturer to become a total lifestyle company by having businesses in a diverse range of areas making it a large and vibrant company.

LOTTE Co., Ltd. is at the center of the Group which achieves dynamic business development through mutual links among the Group companies active in a wide range of business areas, such as Lotte Shoji, which has a powerful sales network, Lotteria in fast foods, and Lotte Ice Cream in ice cream.
Quality Lotte personnel are active in each of these business fields.

To expand the dream of deliciousness & fun around the globe, LOTTE has expanded its business to various countries, such as USA, Thai and South Korea which LOTTE group not only operates in foodstuff but also in hotels, construction and professional baseball and so on.

[Book your trip here: Lotte Arai Resort]

 

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