Snowboarder Goes Full Business Guru Mode To Hawk New Signature Board
Francis Xavier
25 year old snowboarder, poet and “marketing genius” Fridtjof Sæther Tischendorf aka Fridge is known throughout the industry for his incredible air awareness, creativity, and his signature accessory of wearing a bookbag at all times including competition. The enigmatic athlete just dropped a real head scratcher of a video promo for his new pro model snowboard by Lobster and it’s awesome. Dude is a character through and through. If you want to start Breathing Business and pick up a Fridge snowboard GO HERE:
Here’s a wild clip from X Games a few years back…note the ever present backpack:
