Shaun White Explains The Design Ethos Behind His New Brand WHITESPACE

“What really excited me was the idea was everything that you take onto the mountain, you could really take off of the mountain. That’s the white space, its blending performance and fashion together and making that one in the same.” -Shaun White

Shaun White and the creative director for his new brand Whitespace, Jesse White, providing a glimpse behind the scenes of the design process for the new line of boards, outwear and apparel.  This is the most in depth portrait of the company I’ve seen yet. Have look and if you’re interested in exploring more GO HERE:

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