Fascinating story of how Patagonia’s Better Sweater Fleece Vest became the go-to status symbol for some of the biggest and richest corporations in the world, catapulting the outdoor clothing company known for its environmental and political activism into a billion dollar brand. A while back we did a post on the “Mid-Town Uniform” about tech bro and hedge funders preferred co-branded sleeveless jackets but I had no idea how big a deal this corporate fashion quirk actually was.
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