There’s a million and one ways to launch a product but building an off-grid hut in a remote location 2,500 meters up in the Swiss Alps is new to me. To debut their first-ever hiking shoe the footwear brand On built this hike in access only living space dubbed the On Mountain Hut. Following the minimalist ethos of the brand the hut has just what you need and not a thing more. The aim was create the “perfect place to enjoy the Alps in all their glory; to switch off and reset away from the hustle and bustle of daily life; to go back to your source.”
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