CBS reports Patagonia put the kibosh on slapping corporate logos on their vests for companies that don’t align with their mission statement: “We’re in business to save our home planet.”
Binna Kim is a PR executive who represents hedge funds, banking, fintech and wealth management firms, including Morgan Stanley, Citi and more. She recently got turned down attempting to co-brand with a Patagonia reseller and published her rejection on twitter:
The end of the #fintech uniform?! Farewell #patagonia vests. pic.twitter.com/3PpykELkZb
— Binna Kim (@binnaskim) April 1, 2019
Patagonia confirmed with CBS about the change to its corporate program, saying the company “Recently shifted the focus of this program to increase the number of Certified B Corporations, 1% For The Planet members and other mission-driven companies that prioritize the planet.”
Surely this will strengthen some people’s appeal towards the environmentally conscious clothing brand and be a huge turnoff to those who think they’re too judgey and all high and mighty.
What do you think…support the moratorium on co-branded vests for the bros or who care’s Arc’teryx looks better around the conference table?
Here’s a nice little new piece about the vest trend on Wall Street:
images from midtownuniform IG