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“All the chairs have been adopted! Thank you to everyone who will be giving one a great home! Our chairs really felt the love and were overjoyed to hear that they all have found a special place in someone’s heart!”
And that my friends is how you do it. $350 a pop and a ton of free press. The PR/Marketing team at Eldora needs some recognition for taking what would be a nuisance of finding a place for hundreds of decommissioned chairs and turned it into a story that even non-local news agencies are reporting on. Well done.