Compared to the internet audience at large Unofficial Networks readers are…..
- 5 times more likely to have drank Gin in the past 7 days.
- Half as likely to have rented a Musical in the last 30 days.
- 3 times more likely to have a House Hold Income of 150K or more per year.
- 21 times more likely to be a surfer.
- 10 times more likely to have drank a Imported Ale/Pilsner/Porter Beer in the past 7 days.
- 6 times more likely to have drank a smoothie in the past 7 days.
- Twice as likely to have a college education.
- Way less likely to go speedwalking.
- 10 times more likely to buy a film based camera.
- 5 times more likely to play baseball.
- Nearly twice as likely to workout.
- 21 times more likely to have been Whitewater Rafting.
- 38 times more likely to have flown on British Airways in the past 30 days.
- 37 times more likely to have gone on a ski vacation in the past 2 years.
- Less than half as likely to watch BET
- 24 times more likely to have attended a Documentary film in the past 30 days.
- Less passionate wine cooler drinkers.
* These findings are based of our 2012 readers survey.