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Helly Hansen is the Presenting Sponsor of MSP’s “Attack of La Niña” and Has Exactly Zero Athletes in the Film…WTF?

In the past, many non-endemic companies have sponsored ski films (think Jeep, Subaru) without actually having sponsored athletes in the films. This is somewhat understandable- non-endemic companies don’t necessarily make products that are essential to skiers doing their job. However, Helly Hansen this year set a new precedent, becoming the first endemic company to sponsor […]