Lets face it folks, ski movie projects that used to pack movie theaters for debuts after years of in the making and make some decent money with DVD sales are now released with little to no fanfare for free on YouTube at alarming rate. The same is true in the music industry and many other areas of entertainment where the barrier to entry and gatekeeping paradigm has experience a tectonic shift with the introduction of cheap and easily accessed equipment and distribution platforms.
Jacob Webster is part of this revolution of online ski content and wanted to of its fastest growing stars to give his perspective. Jacob joined Nikolai Schirmer in an attempt to deduce his secret to success which may or may not pertain to hobbits, dragons, and volcanoes:
“The internet is drowning in epic action sports footage these days, and with the bar to pro-grade production tools dramatically lowered by drone and camera manufacturers, anyone can create skiing footage that in the past was reserved to major production companies. So how does one keep the audience interested, when there’s so much content out there?”