Pop star Katy Perry is getting in on the après-ski beverage market with the latest offering from her company De Soi which she founded with master distiller Morgan McLachlan back in January 2022.
De Soi specializes in canned non-alcoholic apéritifs blended with the mood boosting adaptogens L-theanine, lion’s mane, and reishi mushroom that promise to give you “the buzz you craze without the booze.”
Their newest creation called The St Moritz Mule is an alcohol free take on the classic Moscow Mule. The beverage pairs the flavors of pomegranate, cranberry, ginger, and a hint of rosemary perfect for “après-ski moments and winter-time get-togethers.” The drink comes in 4-packs that retail for $20 and will be available at Sprouts Farmers Market starting tomorrow. The tagline for the drink is “pomegranate kissed mule that brings the warmth without the wobble.”
Here’s how the founders describe their creation:
“The St Moritz Mule is winter in a glass. We took the classic Moscow Mule vibe and gave it a cold-weather makeover. It’s like a festive little party for your tastebuds, and makes me want to hit the slopes. Whether you’re celebrating with friends or just kicking back after a busy day, it’s the perfect cosy sip for the season.” –Katy Perry
“St Moritz Mule is our first seasonal offering, inspired by the warmth and conviviality of an après-ski moment. The seasonal flavours make for a fun and elegant tipple for winter months. I think of it as a classic refreshing Mule, but with a witchy wassail twist.” –Morgan McLachlan
To further align the new drink with the skiing crowd, De Soi has partnered with Meier Skis and Halfdays apparel for a “This Way to Après” giveaway which will award one winner a pair of De Soi x Meier skis, an IKON pass, Halfdays ski suit, and what we would imagine to be many many many four-packs of the St Moritz Mule. The giveaway will run from November 12th through 26th. Follow @drinkdesoi on Instagram for more details.
Now pouring: St. Moritz Mule. A pomegranate-kissed mule that brings the warmth without the wobble.
This sophisticated blend reimagines the classic Moscow Mule with a juicy twist, perfect for those who crave a drink that’s as complex as it is refreshing. The rich notes of juicy pomegranate and tart cranberry mingle perfectly with the spicy warmth of ginger, all balanced by the aromatic hint of rosemary. Each sip is a journey—warm, bright, with an invigorating finale.
Adaptogenic Ingredients:
Warm up your après ski soirées and fireside fêtes with this bright blend of pomegranate and cranberry, ginger spice, and subtle rosemary, complete with rich and relaxing adaptogens L-theanine, lion’s mane, and reishi mushroom.