What the hell is it with ski resorts charging exorbitant fees for parking? As an avid skier who has been hitting the slopes for decades, I find it deeply troubling that many resorts now see parking as just another revenue stream.
It’s bad enough that lift ticket prices have been skyrocketing in recent years, making skiing increasingly unaffordable for many. But now we’re expected to shell out even more money just to park our cars and enjoy a day on the mountain? It’s ridiculous.
What’s even more infuriating is that many of these parking fees are simply a way for resorts to gouge skiers and snowboarders, rather than a reflection of the actual cost of providing parking. I’ve seen resorts charge as much as $50 for a day of parking, which is outrageous and completely unjustified.
And let’s not forget about the environmental impact of this trend. By creating a traffic jam by having paid parking lots, ski areas are complacent in air pollution. This goes against the principles of sustainability that many resorts claim to uphold.
I know many ski resort owners and operators read Unofficial and I urge them to reconsider their approach to parking fees and focus on making skiing more accessible and affordable for all. Charging sky-high fees for parking is a short-sighted and cynical way of making a quick buck, and it’s ruining the skiing experience for many of us who simply want to enjoy a day on the mountain without breaking the bank.
Dan from Denver