The faithful skiers and snowboarders of Alpine Valley in Geauga County, Ohio are just a little bit confused by a recent Facebook post from the resort.
Alpine Valley is not open Monday-Thursday this season. This decision has been ridiculed by season passholders, and locals, that enjoyed getting midweek turns during the afternoons and evenings.
So, why did Alpine Valley’s Facebook page advertise discounted lift tickets? Well, there’s probably a more trivial answer than anything.
My guess is that somebody at Vail Resorts corporate is running this account, and forgot that Alpine is shuttered for weekdays, or this was a scheduled post created before Alpine’s hours were slashed.
NOTE- The original Facebook post was made un-shareable in the time I started writing this, but don’t worry. Your boy took screenshots! You can still see the original post here.
No matter the reason for this blunder, the people in the comments section were pissed. I copied and pasted from the thread.
I’ve left out last names for privacy purposes.
Marissa A: “Who is writing these posts? Who is your social media Director? You are not open during the week so why are you advertising this?”
Ashley C: “Is this a joke? You’re not open on the weekdays.”
Megan B: “Absolutely ridiculous post. I would ski today if Alpine Valley was open.”
Shane H: “Since you’re not open Monday, Tuesday, Wednesday or Thursday, you really need to rethink this advertisement.”
Mike K: “Please sell Alpine Valley.”
Birkham C: “Are you just trolling your customers now? Vail Resorts you may want to look into whoever is sending these out from your marketing department.”
It seems like the outrage against Vail Resorts’ management of their small ski areas is coming to a boil. People from New Hampshire, Wisconsin, Washington, Vermont, now Ohio, and other states have expressed their concerns with Vail’s management.
Will change come? I have no idea, but I sure as hell hope it does.