Brighton Ski Resort Offers "Millennial" Pricing

Brighton Ski Resort Offers "Millennial" Pricing

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Brighton Ski Resort Offers "Millennial" Pricing

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I thought this was a joke at first but Brighton Ski Resort in Utah is really offering a special seasonal rate for Millennials. If you’re 26-30 years old, you are considered between a young adult (19-25) and adult (31-64) and can get a special millennial rate. Is Brighton ahead of the curve by recognizing the millennial demographic and offering them a special rate or is this just a clever short lived marketing ploy?

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