I thought this was a joke at first but Brighton Ski Resort in Utah is really offering a special seasonal rate for Millennials. If you’re 26-30 years old, you are considered between a young adult (19-25) and adult (31-64) and can get a special millennial rate. Is Brighton ahead of the curve by recognizing the millennial demographic and offering them a special rate or is this just a clever short lived marketing ploy? 
