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WATCH: The Guy Behind Skiing’s Most Upworthy Brand

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In simple terms, Yorgo Tloupas is completely and utterly Parisian. With his low key style, ridiculously cool house, and tiny espresso cups it comes as no surprise that his skis look cool too.

Also Read: Top 5 Mid-Fat Skis For Next Season

As the pivotal design mind behind Black Crows, Tloupas helped craft one of the fastest growing ski companies in the industry. By employing simplistic and beautiful design elements, he’s riding a white wave on a one-of-a-kind board when he can find time to drive to from Paris to Chamonix.

*Video courtesy of black crows skis

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