Lianhua Mountain Ski Resort in Northeast China has been using the allure of scantily clad ladies to attract visitors to the slopes. The resort located in Changchun, Jilin Province, hosted a “Undie Ski Festival” featuring a slope side bikini contest with the contestants holding cans of Baiju, a type of Chinese grain alcohol (grain alcohol in a can).
To keep it fair they also encourage men to pop the tops and ski, including this guy who strapped a turtle to his hiney in lieu of snowpants. 
[images from chinanews.com]