Amid an avalanche of public opposition concerning Vail Resorts’ quest to trademark the name, “Park City,” Park City Mountain Resort COO Bill Rock announced on Saturday that the resort group is abandoning their application reports KSL.com.
Instead of dwelling on the controversial trademark application, Vail Resorts hopes the move will allow progress on other pertinent issues regarding the ski area. Those issues include expanded parking, employee housing, and transit solutions to allow for a better guest experience at the largest ski area in the United States.
On Friday, nearly 250 protestors picketed a city hall meeting between Vail Resorts and the Park City officials, with one protestor’s sign reading, “you’re so Vail, you probably think this town is about you.” That sign ultimately took the internet and ski world by storm and for many, summed up the dispute perfectly.
“From the City Council meeting in June to the peaceful protestors last week, and the nearly 800 people who provided feedback through the city’s website, the community has been at the forefront of this process and the City Council and I were listening every step of the way.” – Park City Mayor, Jack Thomas
Park City mayor, Jack Thomas said in a statement that he is pleased with the result and looks forward to working with the resort group on other community issues moving forward. Vail resorts acquired Park City Mountain Resort in 2014 for approximately $182.5 million.
Find the entire KSL.com article here: Resort withdraws controversial ‘Park City’ trademark application