Two Consumer Products Conglomerates are combining and K2 skis is involved. According to Bloomberg Business, Newell Rubbermaid has just bought K2’s parent company Jarden Corporation for approximately $15.4 billion. As just a small part of the Jarden Corporation, K2 Skis will be included in the acquisition and is now a Rubbermaid company. That’s right the same people who make tupperware are making skis.
The new company, which will go by the name of Newell Brands is currently boasting $16 billion in sales according to a statement released on Monday. Silly Corporations and their silly billions…
However, as of now not much is expected to change at the company seeing as ski sales are such a small fraction of these two monsters. Most believe that day-to-day operations will likely proceed as they always have.
However, Synergy is the name of the game for these giants of industry and I wouldn’t be surprised to see some cross industry opportunities taking place. Although that probably doesn’t mean you’ll see K2 brand baby strollers, we have seen cross sport creations before.