This is a prime example of how campy editing can strange a good thing.
I might have lost something in translation here. It is possible that I just don’t have the visual literacy or cultural awareness to recognize a Norwegian “spoof” when I see one, but I mostly got the impression that this ad was taking itself seriously. And why not? Skydiving, sledding and cell phones fit together naturally. Just watch any classic Bond film or French ski flick from the 80’s, it makes perfect sense, not hokey at all. Even with all of the product placement shots and epic music, right?
This commercial was for the Norwegian telephone and communications bundling service One Call, onecall.no. For a communications company the message of the ad seemed kinda vague. I think it was something along the lines of “One Call, because two way radios don’t text.” If you think about it, verbal communication around helicopters and things that go brap can be complicated. Texting can work for those situations as long as you have service. One Call must have a good network if they’re getting service in remote areas where you would normally build a gap jump to fly a canopy under a snowmobile.
Props to the stunt guys for timing the whole thing with just a couple of texts.