MARKER V!-LKL USA JOINS FORCES WITH GIBSON GUITAR CORPORATION
Legendary guitar maker to produce custom instruments to benefit good cause
West Lebanon, N.H. – (October 5, 2009) Marker V!¶lkl USA, distributor of V!¶lkl skis and Marker bindings, has partnered with Gibson Guitar Corporation to produce a series of unique electric guitars. Marker and V!¶lkl themed guitars will be produced in Gibson’s Custom Shop in Nashville, Tennessee. The V!¶lkl guitar is a black Les Paul Custom featuring graphical elements from V!¶lkl’s newly redesigned Gotama ski model. The Marker guitar is a Flying V model in Gold Bullion with Marker’s “Rule the Mountain” logo. “We’re incredibly proud to be associated with Gibson,” said Chris Adams, Marker V!¶lkl’s Promotions Director. “Their craftsmanship has always set the benchmark in quality, so to partner with them on some special one-of-a-kind instruments is really exciting, especially because the guitars will ultimately help some good causes.” The guitars will be on display at many events throughout the fall and early winter, including many of the tour stops for RE:Session, the latest release from Teton Gravity Research. After being shown at the SIA Trade Show in January, the guitars will go up for auction, with the proceeds going to charitable causes.
Proceeds from the Gotama Les Paul auction will support Protect Our Winters, an organization of Snowsports athletes and industry professionals dedicated to raising awareness of climate change. Proceeds from the Marker Flying V auction will go to the family of Shane McConkey, the popular Big Mountain skier and ski industry icon who was lost in a fatal accident this past March while filming in Italy. “These guitars are stunning,” said Gibson CEO Henry Juszkiewicz “We know there has always been a strong association between music and skiing, particularly in the ski films, so to be part of this with another top tier manufacturer like Marker Volkl is very exciting for us.” Pictures of the guitars can be seen at www.volkl.com, www.markerusa.com, and www.gibson.com. Further auction details will be available at the same websites later this fall. For more information about Marker V!¶lkl contact Susan Lloyd, True North Brand Group,- firstname.lastname@example.org, 617-851-4030