Posted is the Official Press Release but first here are the highlights.
- Free Skiing for California residents for the entire 2012/2013 season. No strings attached.
- Free Skiing For Everyone Every Thursday in January 2013.
- Eagle Point Resort is Utah’s Newest Ski Resort
Utah’s Newest Ski and Snowboard Resort Targets First‐Time Guests With Free Skiing and Snowboarding, Including Free Admission All Season Long For California Residents
Beaver, Utah ‐‐‐ Eagle Point Resort announces its operating schedule and Free Days promotion for 2012‐2013 season. Every Thursday in January 2013, Eagle Point Resort will offer unlimited free access for skiing and snowboarding to any guest. California residents will enjoy free skiing and snowboarding for the entire 2012/2013 season. There are no strings attached other than the requirement to provide a name and email address. “What we have learned overwhelmingly from our guests during the first two seasons since reopening is that we have a truly exceptional mountain that people love to visit. Our goal is to be the premier ski resort in southern Utah.” explained Shane Gadbaw, CEO and Co‐Owner of the resort. “We have spent millions to make the property and the service first class from the newly renovated Canyonside Lodge down to the friendly greeters in the parking lots. Our last remaining challenge is to massively increase awareness in the core markets of Las Vegas, southern California and Utah so people know that we have this new boutique resort with thrilling terrain, super friendly staff, gorgeous views and long‐lasting powder stashes.”
The resort owners cited the successful model of the Las Vegas casino resorts as an inspiration for the Free Days campaign. “By owning or controlling all of the restaurants, services and rental properties around the resort and maintaining low overhead, we have the same advantage as the Vegas resorts. We can give lift access away for free yet still achieve a sufficient yield from our guests on food & beverage sales, rentals, instruction, retail or condo stays.” said Gadbaw. “More importantly, the free admission spurs the first‐time visit. That is all we need because the vast majority of new guests fall in love with the place and go home to tell their friends and family.” Gadbaw added. “Within two years, we have transformed the resort from an abandoned ghost town into our guests’ new favorite resort in the region.” The resort hopes that the Free Days campaign will encourage first‐time guests to visit and continue building the resort’s fan base.
Eagle Point intends to open for the 2012/2013 season on December 21, 2012 and remain open daily until January 6, 2013. Beginning January 10, Eagle Point will switch to a Thursday through Sunday operating schedule for the remainder of the season making exceptions to be open on the two holiday Mondays, Martin Luther King Day (January 21) and Presidents’ Day (February 18). The resort will continue promoting private rentals of the resort for groups on the days it is not open to the public (Monday through Wednesday). “We had our first group rent the resort for two days last year and they loved it. This year we expect more private group rentals
especially from the casino industry in Las Vegas. Because of the low overhead we maintain, groups are amazed at how affordable it is to rent out the entire resort on one of our down days for an incredible experience.” explained Joe Clough, Co‐Owner of the resort. The resort can host turnkey private events for large groups of up to 500 people including snow sports, lodging, fine dining, conference space and transportation.
By targeting California residents with free skiing and snowboarding all season, Eagle Point expects to significantly increase its brand identify in the California market and earn many new fans.
Eagle Point Resort, located 18 miles east of historic Beaver, Utah and a scenic 3.5 hour drive from Las Vegas or Salt Lake City, is an all seasons destination resort offering snow sports, lodging, fine dining, summer activities and day excursions to nearby attractions like Bryce Canyon and Zion National Parks. The resort features 600 skiable acres, over 40 named runs, 1500 vertical feet, 5 lifts, 2 transport snow cats, lodging, dining and endless backcountry terrain.